1950s part-animated film about the middle-income consumer in the 1950s. Nice animation illustrating patterns and habits of post-war consumption.
Producer TransfilmSponsor Life and the Editors of FortuneAudio/Visual sound, color
10:19:24:02 Cartoon of 1950s man in suit pushes wheelbarrow up to a market, food appears in wheelbarrow, then clothing store, clothes appear in the wheelbarrow John Jones builders, a house appears in the wheelbarrow, furniture and appliances store, autos. Nice little animation about post-war American consumption.
10:23:31:14 CU cartoon sign for the U.S. Bureau of Economic Stability, pan down to two doors open to cartoon factory machine, pan up factory machine to various signs: credit control, Inflation choke (her machine gauges look like eyes and mouth and exhaust looks like it is shooting out of machines ears), Deflation Valve.
10:25:54:16 MS door opens to show cartoon man wearing suit and hat holding a sack of money smiling, zoom in on smiling man’s face.
10:26:10:05 Jam-packed city square with text “Expanding Population” superimposed over shot, probably New York City; VS 1950s people walking up sidewalk, Stern’s Department store in background; heavy sidewalk traffic near East 54th St.; heavy human traffic on streets in New York City 1950s, Nedick’s restaurant in background.
10:26:47:13 Pan over 1950s canned food products without brand names: Luncheon Meat, Boned Chicken, Chopped Meats, Orange Juice, Pressure Container, Cake Mix, Soluble Coffee; VS inside supermarket 1950s.
10:27:11:06 Aerial of huge highway stacked interchange; VS construction workers laying concrete for new highway; 1950s cars on highway passing underneath overpass; VS from car on highway in 1950s.
10:28:08:21 1950s housewife wearing apron in kitchen plugs in toaster oven, text “Opportunity- Re-Wiring The Home” superimposed briefly over shot, woman presses button down on another electrical appliance and the power goes out leaving the room dark; silhouette of man in dark house lights lighter, MS angry face of husband yelling it wife illuminated by light from lighter.
10:29:06:14 CU sign “No Parking This Side”; fire hydrant; tracking shot 1950s parked cars along side of urban street; CU sign “Keep Driveway Clear”; aerial of huge arch bridge; pan over concrete frames of building on construction site for housing project; yellow Jefferson County School bus drives past concrete Library building.
10:29:24:26 Pan over chemistry lab equipment, CU scientist looks at glass slide, text superimposed “Opportunity- New Products”.
10:29:34:05 Aerial of large 1950s jet plane, probably Boeing plane.
10:29:37:05 CU 1950s modern stove top automatically flips 180 degrees and becomes part of smooth counter surface.
10:29:39:26 LS man lying in hospital bed with sheet covering him up to his waist; large machine swivels over man’s body, looks like a machine for medical radiation.
10:29:44:08 Scientist in lab coat walks through restricted door to Radioactive Materials Laboratory; VS scientists working in laboratory
10:29:55:10 VS huge hall filled with hundreds of engineers working at drafting tables.
10:30:15:05 LS suburbia, text superimposed “Opportunity The Suburbs”; VS suburban tract housing; construction workers building suburban homes; modern suburban home made of concrete blocks
10:30:56:07 VS teacher leading classroom with pointer at the blackboard, teacher points to concentric rings drawn in chalk, superimposed text “Opportunity- Education”; crowd of over 100 school children walking up stair into museum-like building with roman columns, The N.C.R Auditorium (Dayton, Ohio); students in graduation gowns walking up steps into auditorium passing between the Roman columns
10:31:25:29 Pan over packed huge circular public pool, text superimposed “Opportunity- Leisure Time.”
10:31:30:35 1950s workers leaving factory walking past camera.
10:31:38:04 Man working in textile factory producing sheets of red and orange material.
10:31:47:25 MS man fishing in stream, man picks fish up out of stream in net
10:31:59:07 VS CU engineers working on technical drawing; large architect or engineer with almost his entire body on the draft table drawing
10:32:12:14 MS man wearing protective mask welding; men working on assembly line.
10:32:15:17 1950s futuristic prototype of car in showroom
10:32:19:27 Aerial of plane making sharp turn peeling away from camera down toward clouds.
10:32:27:06 Great tracking shot on narrow bridge leading up to truss bridge; VS construction sites and construction workers, airport construction site; aerial of airport
Direction: Steve Muffatti.
October 8, 2012
Spend more $$$$$$$$ please.
A bit of over-glorification of the American "Look How Much money we can spend!" 50's years (known as the Baby Boom), Oppurtunities Unlimited presents glowing statistic after statistic about how everyone is spending money without a care in the world, so why don't you as well? Heck, a bit over half of the film tells of what America can do now since it's so cash-happy.